Logo & Visual Identity

Logo & Visual Identity

A bold, typography-focused logo designed to feel clean, minimal, and easy to remember.
The goal was to create a strong visual identity that feels professional, simple, and recognizable across all uses.

Client

Nuevo - Janitorial

Year

2025

Project Overview

The objective of this project was to create a logo and visual identity that felt clean, bold, and easy to recognize. The client wanted a typography-focused design that communicated professionalism and trust.

Role & Responsibilities

I led the project from concept to final delivery, handling logo design, typography selection, and overall brand direction.

Workflow

I began by understanding the client’s brand values and target audience. After exploring typography styles and minimal visual approaches, I refined the design to ensure it remained simple, bold, and versatile across different platforms.